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Institute of Marketing Communication
English
Research

We conduct a wide array of research centered around the following themes and issues:

Digital media and society:

computer-mediated communications; digital childhood; privacy; digital literacy.

Advertising and consumers:

consumer psychology; advertising effectiveness; international advertising; branding; gender and representations.

Media and management:

media economics; marketing management; communications management; communication industry.

Communication policy:

information technology policy and law; internet regulation.