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Institute of Marketing Communication
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About us

Welcome to the Institute of Marketing Communication! 

The Institute of Marketing Communication (formerly named the Institute of Communications Management) was established in 1997 under the guidance of Professor Ting-Peng Liang, as an independent research institute within the College of Management at National Sun Yat-Sen University (NSYSU).

IMC’s mission is to incubate students with academic knowledge of communications, and practical and analytical knowledge of marketing. It is currently the only graduate school in communications management in Taiwan. Graduates are awarded a Master of Business Administration (MBA) degree.

Since 2002, the IMC has been offering a continuing education program for professionals in the communications industry in an attempt to fill the gap in continuing education for professionals in Southern Taiwan. 

IMC’s mission is to combine business, marketing, and communications management concepts, integrate emerging techniques in social and digital marketing, and cultivate marketing talent with knowledge in communications management, in an effort to broaden the field of marketing communications to respond to current development needs of businesses, government, and non-government organizations. IMC aims to:

1. Enhance cross-disciplinary integration of marketing management and communications management.

2. Educate and train students in marketing capabilities applicable to both the public and private sectors.

3. Ensure that students are informed about the latest developments in marketing communications and benefit from our well-resourced learning environment.

4. Offer high-quality postgraduate education that combines training in theoretical foundations and practices.

Former Heads of IMC

Professor Ting-Peng Liang

1997/08-1999/07

Professor Kuang S. Yeh

1999/08-2000/07

Professor Stephen D. H. Tsai

2000/08-2001/07

Professor Yue-Shan Chang

2001/08-2003/07

Professor Pin-yu Chu

2003/08-2006/01

Professor Ping Shaw

2006/02-2006/07

Professor San-Pui Lam

2006/08-2007/01

Professor Jih-hwa Wu

2007/02-2009/08

Professor Bing-chiang Jeng

2009/09-2010/07

Professor San-Yih Hwang

2010/07-2011/01

Professor Ping Shaw

2011/02-2015/07

    Professor Ya-Ching Lee

2015/08-

 

In the most recent Eduniversal Best Masters and MBAs ranking, IMC is ranked first in communications in Taiwan and the 10th in communications in the far east region in 2016.