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Institute of Marketing Communication
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Faculty

Pr.蕭 蘋

Lee, Ya-Ching 李雅靖 

Director 

Ph.D. in Telecommunications, 

Indiana University, U.S.A.

·  Online media production

·  Communications policy

·  Communications theory

·  E-commerce

·  Internet policy and law

E: yaclee@cm.nsysu.edu.tw

T: (07) 525-2000 ext. 4963

O: Management Research Building Room 3033-1

Pr.蕭 蘋

Shaw, Ping 蕭蘋 

Professor

Ph.D. in Mass Communications, 

Pennsylvania State University, U.S.A.

· Political economy of communications

· Gender and communications

· Media globalization

· Media content analysis

E: shawpin@cm.nsysu.edu.tw

T: (07) 525-2000 ext. 4961

O: Management Research Building Room 4086

Pr.王紹蓉

Wang, Shao-Jung 王紹蓉 

Associate Professor

Ph.D. in Communication,
University at Buffalo, The State University of New York, U.S.A

·  Impact of new media on social and cultural changes

·  Social media

·  Computer-mediated communications

·  Privacy and surveillance in the information age

·  Globalization

·  Public sphere

E: shaowang@faculty.nsysu.edu.tw

T: (07) 525-2000 # 4965

O: Management Research Building Room 3034-1

Pr.周軒逸

Chou, Hsuan-Yi 周軒逸 

Associate Professor

Ph.D. in Business Administration,

National Taiwan University, Taiwan

·  Advertising effects

·  Advertising creativity

·  Consumer message processing

·  Attitude-forming and decision-making

·  Marketing management

·  Consumer behavior

·  Marketing research

E: hsuanyi@mail.nsysu.edu.tw

T: (07) 525-2000 ext. 4966

O: Management Research Building Room 4082

Cheng, An-Shou 鄭安授 

Assistant Professor

Ph.D. in Information Research,

University of Maryland, U.S.A.

·  Information ethics and literacy

·  Information policy

·  Social marketing

·  Integrated marketing communications

·  Social network

·  E-governance

·  Human-computer interactions

·  Computational social science

E: ascheng@mail.nsysu.edu.tw

T: (07) 525-2000 ext. 4959

O: Management Research Building Room 4080

 

 
Tan, Yue 譚躍 
 
Assistant Professor
 
Ph.D. in Journalism
 
Indiana University, U.S.A.
 
·  Social marketing
 
·  Media effect research 
 
·  Political  communication 
 
·  Technology risk communication 
 
· Journalism and communication 
 
· China mass media research 
 
E: yuetan@mail.nsysu.edu.tw
 
T: (07) 525-2000 ext. 4960
 
O: Management Research Building Room 3034-1

 

 
Chang,JungHua  張榮華 
 
Contract Assistant Professor
 
Ph.D in Business
 
National Taiwan university
 
·  Consumer Behavior
 
·  Marketing Stragtegy
 
·  Marketing Service
 
·  Green Marketing
 
E: junghua@mail.nsysu.edu.tw
 
T: (07) 525-2000 ext. 4964
 
O: Management Research Building Room 0029
 

 

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