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行銷傳播管理研究所
繁體
譚躍老師個人簡介


           職稱:專任助理教授
      地址:804高雄市鼓山區蓮海路70號國立中山大學傳播管理所
      分機:
(07) 525-2000 # 4960
      傳真:
    電子郵件:
yuetan@mail.nsysu.edu.tw


畢業學校 主修學門系所 學位 畢業時間
美國印第安納大學 新聞學 博士 05/2008


 

服務機關與職稱 起訖年月
國立中山大學管理學院行銷傳播管理研究所 博士後研究 09/2010 - 07/2015
美和科技大學經營管理學院企業管理學系  博士後研究 09/2009-07/2010

社會行銷
媒介效果與研究
政治傳播
科技風險傳播
網路新聞與傳播
中國大陸傳播媒介研究

社會行銷

媒體、文化與社會

傳播管理講座

2014年科技部博士後研究人員學術著作獎
 

期刊論文

Shaw, P. & Tan, Y. (2014). Constructing digital childhoods in Taiwanese children’s newspapers. New Media & Society. (Published online)

Shaw, P. & Tan, Y. (2014). Feminism and social change: Women’s place in Taiwan newspaper and public opinion. Asian Journal of Communication ,24(4)

Shaw, P. & Tan, Y. (2014). Race and masculinity: A comparison of Asian and Western models in men’s lifestyle magazine advertisements. Journalism & Mass Communication Quarterly, 91(1),118-138

Tan, Y., Shaw, P., Cheng, H., & Kim, K. K. (2013). The construction of masculinity: A cross-cultural analysis of men’s lifestyle magazine advertisements. Sex Roles, 69(5/6),237-249

Tan, Y., & Ma, S. (2013). The impact of sports sponsorship on building international media agenda: A case study of international news coverage of the 2009 Kaohsiung World Games. Chinese Journal of Communication, 6(2), 240-256

Tan, Y., & Weaver, D. H. (2013). Agenda diversity and agenda setting from 1956 to 2004: What are the trends over time?. Journalism Studies, 14(6), 773-789

Ma, S.M., Liu, C. C., Tan, Y., & Ma, S.C. (2013). Winning Matches in Grand Slam Men’s Singles: A new look at the ATP data from 1991 to 2008. Journal of Sports Science31(11), 1147-1155

Tan, Y. (2012). Organizational ethics of Chinese mass media. Journal of Mass Media Ethics,27(4), 277-293

Ma, S.M., Tan, Y., & Ma, S.C. (2012). Testing a structural model of psychological well-being, leisure negotiation, and leisure participation with Taiwanese college students. Leisure Sciences, 34(1), 55-71

Tseng, K., Chang, C., Lou, S., Tan, Y., & , C. (2012). How concept-mapping perception navigates student knowledge transfer performance. Journal of Educational Technology & Society, 15(1), 102-115

Ma, S. M., Tan, Y., & Ma, S. C., & Liou, Z. L. (2012). Relationship between sedentary and active leisure participation among Midwestern college students. South African Journal for Research in Sport, Physical Education and Recreation, 34(1), 107-122

Tan, Y., & Weaver, D. H. (2010). Media bias, public opinion and policy liberalism from 1956 to2004: A second-level agenda-setting study. Mass Communication and Society, 13(4), 1-23

Tseng, K., Tan, Y., Chang, C., Lou, S., & Chen, C. (2010). Online dialogues of college students in a web problem-based learning (WPBL) context. World Transactions on Engineering and Technology Education, 8(2), 150-155

Ma, S., Tan, Y., & Ma, S. (2009). The relationship between media use and psychological well-being of college students in Taiwan. Humanities and Social Science Research, 33, 1-27.

Tan, Y., & Weaver, D. H. (2009). Local media, public opinion and state legislative policies: Agenda setting at the state level. The International Journal of Press/Politic, 14(4), 454-476

Tan, Y., & Weaver, D. H. (2008). Agenda-setting effects among the media, the public and Congress, 1946-2004. Journalism & Mass Communication Quarterly, 84 (4), 729-744.

 

具審查制度之專書及專書論文

 

譚躍、蕭蘋(2014)。國語日報中再現的數位童年。2014電子商務新境界/國立中山大學第十九章, 204-213

Shaw, P., Eisend, M., & Tan, Y. (2014). Gender role portrayals in international advertising. The Handbook of International Advertising Research/ Wiley-Blackwell, pp. 299-312

Shaw, P., Tan, Y., Kim, K., & Cheng, H. (2012). Masculinity representations in men’s lifestyle magazine ads: A cross-cultural and cross-racial comparison. Advances in Advertising Research (Vol. III): Current insights and future trend/ Springer Gabler pp.275-290

Tan, Y., & Weaver, D. (2011) Local Media, Public Opinion, and State Legislative Policies: Agenda Setting at the State Level. Media Power in Politics 6th ed./CQ Press, chapter 28, pp.337-342

 

研討會論文

Shaw, P., &Tan, Y. (2015). Understanding images of sexual objectification: A study of gender differences in Taiwanese magazine ads from 1985 to 2011. The Association for Education in Journalism and Mass Communication (AEJMC) annual meeting San Francisco, CA, USA   

譚躍、蕭蘋. (2015). 男性氣概和運動:運動員模特在男性生活時尚雜誌廣告中的形象分析中華傳播學會2015年會高雄義守大學

Tan, Y., & Shaw, P. (2015) Risk priming and trust in government regulation. The International Institute of Knowledge Management (TIIKM) annual World Conference on Media & Mass Communication, Beijing, China

蕭蘋、譚躍. (2014). 無處不政治?台灣報紙婦女版中的政治性訊息分析台灣女性學學會2014年會高雄高雄醫學大學   

Tan, Y., & Shaw, P. (2014). Internet news media and disaster reporting. The 6th Biennial Conference on Digital CommunicationChiayi, Taiwan

Tan, Y., & Shaw, P. (2014). The framing of the child computer user by Taiwanese children’s newspapers. The Association for Education in Journalism and Mass Communication (AEJMC) , annual meeting  Montreal, Canada

譚躍(2013). 透過美牛危機中媒體的議題設置和預示效果比較電腦自動編碼和手動編碼中華傳播學會2014年會台北銘傳大學      

Shaw, P., & Tan, Y. (2013). Constructing digital childhoods in Taiwanese children’s newspapers. The Taiwanese Political Science Association (TPSA) annual meeting, Kaohsiung, Taiwan      

Shaw, P., & Tan, Y. (2013). Feminism and social change: Women’s place in Taiwan newspaper and public opinion. The Feminism Scholarship Division at the International Communication Association (ICA) annual meeting. London, UK

Tan, Y., & Shaw, P.(2012). Masculinity and sports: A cross-cultural comparison of sports celebrities in men’s lifestyle magazine ads.World Leisure Congress 2012 Rimini, Italy

Shaw, P., & Tan, Y. (2012). Race and masculinity: A comparison of Asian and Western models in men’s lifestyle magazine advertisements. The Association for Education in Journalism and Mass Communication (AEJMC) annual meeting.Chicago, USA   

Shaw, P., Tan, Y., &Kim, K. K.(2011). The construction of masculinity: A cross-cultural analysis of men’s lifestyle magazine advertising. The 10th International Conference on Research in Advertising, Berlin, Germany