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行銷傳播管理研究所
繁體
譚躍老師個人簡介


          職稱:專任助理教授
      地址:804高雄市鼓山區蓮海路70號國立中山大學行銷傳播管理所
      分機:
(07) 525-2000 # 4960
      傳真:
    電子郵件:
yuetan@mail.nsysu.edu.tw


畢業學校 主修學門系所 學位 畢業時間
美國印第安納大學 新聞學 博士 05/2008


 

服務機關與職稱 起訖年月
國立中山大學管理學院行銷傳播管理研究所 博士後研究 09/2010 - 07/2015
美和科技大學經營管理學院企業管理學系  博士後研究 09/2009-07/2010

社會行銷
媒介效果與研究
政治傳播
科技風險傳播
網路新聞與網路民意
文字探勘與社會網絡分析
媒體、文化與社會
中國大陸網路媒體

社會行銷

媒體、文化與社會

傳播管理講座

教學優良課程教師,105學度第二學期。

2014年科技部博士後研究人員學術著作獎
 

期刊論文

 

譚躍、蕭蘋(2019)。線上災難傳播的議題設定效果:高雄氣爆事件中媒體臉書粉絲專頁主文與回應文的互動影響。《新聞學研究》,138,165-225。

 

Tan, Y., & Shaw, P.(2018). Attributes priming effects on presidential approval: The role of risk perception and trust in government regulation. Issues & Studies, 54(3),1-34. 

譚躍、蕭蘋(2017),〈男性氣概和運動:運動員模特兒在男性生活時尚雜誌廣告中的形象分析〉,《傳播研究與實踐》7(2),頁179-201。(TSSCI)

Shaw, P. & Tan, Y. (2014). Constructing digital childhoods in Taiwanese children’s newspapers. New Media & Society. (Published online)

Shaw, P. & Tan, Y. (2014). Feminism and social change: Women’s place in Taiwan newspaper and public opinion. Asian Journal of Communication ,24(4)

Shaw, P. & Tan, Y. (2014). Race and masculinity: A comparison of Asian and Western models in men’s lifestyle magazine advertisements. Journalism & Mass Communication Quarterly, 91(1),118-138

Tan, Y., Shaw, P., Cheng, H., & Kim, K. K. (2013). The construction of masculinity: A cross-cultural analysis of men’s lifestyle magazine advertisements. Sex Roles, 69(5/6),237-249

Tan, Y., & Ma, S. (2013). The impact of sports sponsorship on building international media agenda: A case study of international news coverage of the 2009 Kaohsiung World Games. Chinese Journal of Communication, 6(2), 240-256

Tan, Y., & Weaver, D. H. (2013). Agenda diversity and agenda setting from 1956 to 2004: What are the trends over time?. Journalism Studies, 14(6), 773-789

Ma, S.M., Liu, C. C., Tan, Y., & Ma, S.C. (2013). Winning Matches in Grand Slam Men’s Singles: A new look at the ATP data from 1991 to 2008. Journal of Sports Science31(11), 1147-1155

Tan, Y. (2012). Organizational ethics of Chinese mass media. Journal of Mass Media Ethics,27(4), 277-293

Ma, S.M., Tan, Y., & Ma, S.C. (2012). Testing a structural model of psychological well-being, leisure negotiation, and leisure participation with Taiwanese college students. Leisure Sciences, 34(1), 55-71

Tseng, K., Chang, C., Lou, S., Tan, Y., & , C. (2012). How concept-mapping perception navigates student knowledge transfer performance. Journal of Educational Technology & Society, 15(1), 102-115

Ma, S. M., Tan, Y., & Ma, S. C., & Liou, Z. L. (2012). Relationship between sedentary and active leisure participation among Midwestern college students. South African Journal for Research in Sport, Physical Education and Recreation, 34(1), 107-122

Tan, Y., & Weaver, D. H. (2010). Media bias, public opinion and policy liberalism from 1956 to2004: A second-level agenda-setting study. Mass Communication and Society, 13(4), 1-23

Tseng, K., Tan, Y., Chang, C., Lou, S., & Chen, C. (2010). Online dialogues of college students in a web problem-based learning (WPBL) context. World Transactions on Engineering and Technology Education, 8(2), 150-155

Ma, S., Tan, Y., & Ma, S. (2009). The relationship between media use and psychological well-being of college students in Taiwan. Humanities and Social Science Research, 33, 1-27.

Tan, Y., & Weaver, D. H. (2009). Local media, public opinion and state legislative policies: Agenda setting at the state level. The International Journal of Press/Politic, 14(4), 454-476

Tan, Y., & Weaver, D. H. (2008). Agenda-setting effects among the media, the public and Congress, 1946-2004. Journalism & Mass Communication Quarterly, 84 (4), 729-744.

 

具審查制度之專書及專書論文

 

蕭蘋、譚躍(2017)。網路與傳統新聞媒體災難報導框架之比較:以高雄氣爆事件為例。2017電子商務與網路社會/高雄:國立中山大學。第二十章,頁10-21

譚躍、蕭蘋(2016)。國語日報有關電腦使用對兒童影響的新聞框架之演變。2016電子商務與網路社會/高雄:國立中山大學。第十四章,頁232-247

譚躍、蕭蘋(2014)。國語日報中再現的數位童年。2014電子商務新境界/國立中山大學, 第十九章, 204-213

Shaw, P., Eisend, M., & Tan, Y. (2014). Gender role portrayals in international advertising. The Handbook of International Advertising Research/ Wiley-Blackwell, pp. 299-312

Shaw, P., Tan, Y., Kim, K., & Cheng, H. (2012). Masculinity representations in men’s lifestyle magazine ads: A cross-cultural and cross-racial comparison. Advances in Advertising Research (Vol. III): Current insights and future trend/ Springer Gabler pp.275-290

Tan, Y., & Weaver, D. (2011) Local Media, Public Opinion, and State Legislative Policies: Agenda Setting at the State Level. Media Power in Politics 6th ed./CQ Press, chapter 28, pp.337-342

 

研討會論文

鄭雲、譚躍(2018)。公益廣告中感性訴求、同理心及心理模擬的廣告效果研究。2018永續與消費特刊研討會暨台灣行銷研究學會年會,高雄,國立中山大學

譚躍(2018)2016年台灣立委選舉中候選人臉書粉絲專頁上的互動網絡對選舉結果的影響機器調節因素。2018中華傳播學會年會,新竹,玄奘大學

Tan, Y.(2018). News framing of adolescents’ use of Facebook in Taiwanese Newspapers. the 68th Annual ICA conference, Prague, Czech Republic

譚躍、蕭蘋(2017)。從社群媒體的互動和留言考察高雄氣爆案中網友的反應和媒體的作用。2017年計算傳播學年會,南京:南京大學

Shaw, P., & Tan, Y.(2016). A comparative framing analysis of the media coverage of the 2014 Kaohsiung Gas Explosions between online and traditional news media. The Seventh Asian Conference on Media & Mass Communication 2016, Kobe, Japan

Tan, Y., & Weaver, D.H.(2016). Measuring public mood and public opinion: An empirical example. International Communication Association (ICA) annual meeting, Fukuoka, Japan

Shaw, P., &Tan, Y. (2015). Understanding images of sexual objectification: A study of gender differences in Taiwanese magazine ads from 1985 to 2011. The Association for Education in Journalism and Mass Communication (AEJMC) annual meeting San Francisco, CA, USA   

譚躍、蕭蘋. (2015). 男性氣概和運動:運動員模特在男性生活時尚雜誌廣告中的形象分析中華傳播學會2015年會高雄義守大學

Tan, Y., & Shaw, P. (2015) Risk priming and trust in government regulation. The International Institute of Knowledge Management (TIIKM) annual World Conference on Media & Mass Communication, Beijing, China

蕭蘋、譚躍. (2014). 無處不政治?台灣報紙婦女版中的政治性訊息分析台灣女性學學會2014年會高雄高雄醫學大學   

Tan, Y., & Shaw, P. (2014). Internet news media and disaster reporting. The 6th Biennial Conference on Digital CommunicationChiayi, Taiwan

Tan, Y., & Shaw, P. (2014). The framing of the child computer user by Taiwanese children’s newspapers. The Association for Education in Journalism and Mass Communication (AEJMC) , annual meeting  Montreal, Canada

譚躍(2013). 透過美牛危機中媒體的議題設置和預示效果比較電腦自動編碼和手動編碼中華傳播學會2014年會台北銘傳大學      

Shaw, P., & Tan, Y. (2013). Constructing digital childhoods in Taiwanese children’s newspapers. The Taiwanese Political Science Association (TPSA) annual meeting, Kaohsiung, Taiwan      

Shaw, P., & Tan, Y. (2013). Feminism and social change: Women’s place in Taiwan newspaper and public opinion. The Feminism Scholarship Division at the International Communication Association (ICA) annual meeting. London, UK

Tan, Y., & Shaw, P.(2012). Masculinity and sports: A cross-cultural comparison of sports celebrities in men’s lifestyle magazine ads.World Leisure Congress 2012 Rimini, Italy

Shaw, P., & Tan, Y. (2012). Race and masculinity: A comparison of Asian and Western models in men’s lifestyle magazine advertisements. The Association for Education in Journalism and Mass Communication (AEJMC) annual meeting.Chicago, USA   

Shaw, P., Tan, Y., &Kim, K. K.(2011). The construction of masculinity: A cross-cultural analysis of men’s lifestyle magazine advertising. The 10th International Conference on Research in Advertising, Berlin, Germany