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行銷傳播管理研究所
繁體
周軒逸老師個人簡介

職稱:
專任助理教授
地址:
804高雄市鼓山區蓮海路70號國立中山大學傳播管理所
分機:
(O)07-5252000轉4966
Fax:
07-525-4969
電子郵件:
hsuanyi@mail.nsysu.edu.tw

畢業學校 主修學門系所 學位 畢業時間
國立台灣大學 商學研究所(行銷) 博士 07/2010
私立輔仁大學 管理學研究所(行銷、財管) 碩士 06/2005
國立政治大學 資訊科學系 學士 06/2003

服務機關與職稱 起訖年月
中山大學傳播管理研究所助理教授 08/2011-迄今

廣告溝通效果

廣告元素設計

消費者訊息處理、態度形成和決策過程

行銷管理

消費者行為

行銷研究

政治傳播

  • 傳播管理研究方法
  • 廣告效果
  • 閱聽人態度理論專題研究
  • 行銷理論與應用
  • 傳播管理講座
  • 消費者心理與行為學
  • 服務業行銷專題研究
  • 競選策略與政治行銷
  • 媒體,文化,與社會

教學優良課程教師,105學度第二學期。

 

2015.01 財團法人宋作楠先生紀念教育基金會102年度碩士論文獎 (論文指導教授)

2014.07  TOPCO崇越論文大賞「優等論文獎」(論文指導教授)

2014.07  TOPCO崇越論文大賞「優良論文獎」(論文指導教授)

2013.12 財團法人宋作楠先生紀念教育基金會102年度碩士論文獎 (論文指導教授)

2013.12 財團法人宋作楠先生紀念教育基金會102年度碩士論文獎佳作獎 (論文指導教授)

2010  TOPCO崇越論文大賞博士組優等論文獎 (論文題目:「好奇的力量─簡訊前導廣告效果之研究」

 

期刊論文

 

Chou, H.-Y.* (2015.01), “Celebrity Political Endorsement Effects: A Perspective on the Social Distance of Political Parties,” International Journal of Communication, 9, 523-546 (SSCI) (編號 NSC 100-2410-H-110-069-) 【2013 JCR Impact factor: 0.786】

Lin, C.-S. and Chou, H.-Y.* (2015.01), “Dimensions and effects of  consumers’ travel-transportation involvement: The case of the Mini Three Links,” Asia Pacific Journal of Tourism Research, 20(1), 51-75 (SSCI). 【2013 JCR Impact factor: 0.566】

Liu, H.-H. and Chou, H.-Y.*(2014.09), “Relationship Types and the Sunk Cost Effect,” Asia Pacific Management Review, 19(3), 239-251 (TSSCI)。

Chou, H.-Y.* and Lien, N.-H. (2014.07), “Effects of SMS Teaser Ads on Product Curiosity,” International Journal of Mobile Communications, 12(4), 328-345. (SSCI, 2013 IF= 1.221).

Chou, H.-Y.* (2014.05), “Effects of Endorser Types in Political Endorsement Advertising,” International Journal of Advertising, 33(2), 391-414 (SSCI). (編號 NSC 100-2410-H-110-069-)【2013 JCR Impact factor: 1.754】.

林正士、周軒逸* (2014.05),總統大選電視辯論對於首投族之政治傳播效果:以2012年台灣總統選舉為例,選舉研究,21(1),47-87  (TSSCI)。

劉信賢、周軒逸* (2014.03),可比較性對知覺漲價與再購意願的影響,管理學報,31(1),41-62 (TSSCI)。

Chou, H.-Y.* and Lien, N.-H. (2014). Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs. Journal of Current Issues & Research in Advertising, 35(1), 29-49.

Chou, H.-Y.* and Lien, N.-H. (2013). The effects of appeal types and candidates' poll rankings in negative political advertising. Asian Journal of Communication, 23(5), 489-518.

周軒逸*、周繼祥 (2012) ,「手機政治簡訊的廣告效果之探索性研究:臺灣北部五所大學生的試驗」,政治科學論叢,第54期,頁71-120 (TSSCI)。

周軒逸*、練乃華 (2012),「當簡訊遇上前導:品牌熟悉度、互動性、個人化、誘因之好奇效果」,臺大管理論叢,第23卷,第1期,頁239-268 (TSSCI)。

Lien, N.-H., Chou, H.-Y.*, and Chang, C.-H. (2012). Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image. Journal of Current Issues & Research in Advertising, 33(2), 282-300.

林正士、練乃華、周軒逸* (2012),「產品來源國聯想與廣告內容不一致之廣告效果」,理與系統,第19卷,第三期,頁409-431 (TSSCI)。

Chou, H.-Y.* and Lien, N.-H. (2012). The effects of incentive types and appeal regulatory framing in travel advertising. The Service Industries Journal, 32(6), 883-897.

林正士、練乃華、周軒逸* (2011),「另類廣告不一致:品牌來源國與品牌消費文化定位之觀點」,廣告學研究,第36集,頁99-135。

Chou, H.-Y.* and Lien, N.-H. (2011). What does a negative political ad really say? The effects of different content dimensions. Journal of Marketing Communications, 17(4), 281-295.

Chou, H.-Y.*, Lien, N.-H., and Liang, K.-Y. (2011), “The Antecedents and Belief-Polarized Effects of Thought Confidence,” The Journal of Psychology: Interdisciplinary and Applied, 145(5), 481-506 (SSCI, 2010 IF = 0.899 ).

周軒逸*、陳怡伶、練乃華 (2011),「部落格迴響一致性對讀者態度之影響」,管理評論,第30卷,第一期,頁41-57 (TSSCI)。

Chou, H.-Y.* and Lien, N.-H. (2010), “How do Candidate Poll Ranking and Election Status Affect the Effects of Negative Political Advertising?” International Journal of Advertising, 29 (5), pp. 815-834 (SSCI, 2009 IF = 1.091).

周軒逸*、陳怡伶、練乃華 (2010),「你今天blog了嗎:部落格電影口碑之信任效果研究」,電子商務學報,第12卷,第四期,頁661-692 (TSSCI)。

Chou, H.-Y.* and Lien, N.-H. (2010), “Advertising Effects of Songs’ Nostalgia and Lyrics’ Relevance,” AsiaPacific Journal of Marketing and Logistics, 22 (3), pp. 314-329 (ABI).

周軒逸*、練乃華 (2010),「又愛又怕的夢幻市場─同性戀廣告效果之研究」,中山管理評論,第18卷,第3期,頁769-803 (TSSCI)。

周軒逸*、練乃華 (2010),「旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾」,戶外遊憩研究,第23卷,第1期,頁27-52 (TSSCI)。

周軒逸*、練乃華 (2010),「時間距離對負面競選廣告效果之影響」,臺灣民主季刊,第7卷,第2期,頁33-76 (TSSCI)。

練乃華、周軒逸* (2008),「現任者聲譽對負面競選廣告效果之影響」,政治科學論叢,第38期,頁113-154 (TSSCI)。

研討會論文

Liu, H.-H. and Chou, H.-Y. (2015), “The impact of different product formats on the inaction inertia,” presented at the 2015 International Conference on Business and Information (BAI 2015), Macau, July 7-9.

Chou, H.-Y. (2015), “Temporal and Social Distances in Campaign Advertising and Voter Responses to Appealing Content,” will presented at the Asian Conference on the Social Science (acss 2015), Kobe, Japan, June 11-14.

Chou, H.-Y. and Chen, Chien-Yu Damien (2014), “Countdown with Days or Hours? Effects of Countdown Unites in Fixed-Price Group Buying Websites,” presented at the Fifth Asian Conference on Business and Public Policy (acbpp 2014), Osaka, Japan, November 20-23.

Liu, H.-H. and Chou, H.-Y. (2014), “Currency Face Values and Upgrade Intentions.” presented at the International Conference on Global Entrepreneurship and Innovation in Management (GEIM), Taichung, Taiwan, May 14-15.

Liu,  H.-H. and Chou, H.-Y. (2014), “Does the Longer or Shorter Budget Frame Matter? Numerosity Effect, Mental Budget, and Repurchase Intention.” presented at the 2014 International Conference on Business and Information (BAI 2014), Osaka, Japan, July 3-5. 

Liu, H.-W. and Chou, H.-Y. (2014), “The Key Influence of Mental Imagery on Consumer Purchasing Decisions: The Antecedents and Effects of Mental Simulation”presented at the fifth Asian Conference on the Social Sciences 2014, Osaka, Japan, June 12-15. 

Chou, H.-Y. (2014), “Labeling Candidates as Underdogs in Political Communications: The Moderation of Candidate-Related Factors,” presented at Global Academic Conference in Tokyo, Tokyo, Japan, April 23-26.

周軒逸 (2013),「選舉中落水狗訴求之廣告效果」,2013年臺灣政治學會年會暨「東方政治學?─臺灣經驗、中國崛起及國際流變」國際學術研討會,高雄市,11月30日至12月1日。

Chou, H.-Y. (2013), "Celebrity Second-Hand Commodites in Online Auctions: The Effects of Celebrity Attractiveness, Contagion, Auction Motivations, and Commodity Types on Consumer Responses," presented at the 2nd International Symposium on Business and Social Sciences (ISBSS), Osaka, Japan, November 7-9. 

Liu, H.-H. and Chou, H.-Y. (2013), "Comparability on Promotion Reductions and Price Increases," presented at BAI 2013 International Conference on Business and Information, Bali, Indonesia, July 7-9.

Chou, H.-Y. (2013), "Advertising Effectiveness of Celebrity Types for Political Endorsement and Appeal Framing of Administration Performance," presented at 2013 International Symposium on Business and Social Sciences (ISBSS), Tokyo, Japan, March 15-17. 

Chou, H.-Y. (2012), “Celebrity Worship or Benefit Consideration? The Motivations of Consumers’ Bidding for Celebrity’s Second-Hand Products on Online Auctions,” presented at 2012 Advertising and Consumer Psychology Academic Conference, Singapore, December 19-21.

周軒逸 (2012),「名人政治背書之廣告效果:政黨社會距離之觀點」,台大商學研究所成立四十週年校友學術論文研討會,台北市,12月24日。

Chou, H.-Y. (2012), “Celebrity Worship? The Effects of Celebrity Political Endorsement on Young Voters’ Advertising Responses,” presented at 2012 Global Marketing Conference at Seoul, Seoul, Korea, July 19-22. 

Lin, C.-S., Chou, H.-Y., and Hsiao, J. P.-H. (2012), “A Study of Factors of Travel Involvement: The Case of the Kinmen-Xiamen Mini-Three Links,” presented at International Conference on Business and Information 2012, Sapporo, Japan, July 3-5.

Chou, H.-Y., Lien, N.-H., and Lin, C.-S. (2011), “The Effects of Song Choice in Advertising,” presented at 16th International Conference on Corporate and Marketing Communications, Athens, Greece, April.

Chou, H.-Y. and Lin, C.-S. (2011), “Consumers’ Responses to Spokespersons in Homosexual Advertisements,” presented at 16th International Conference on Corporate and Marketing Communications, Athens, Greece, April.

Chou, H.-Y. and Lien, N.-H. (2010), “Analyzing Sexual Appeal in Ads: From the Viewpoint of Consumers’ Feminist Orientation,” presented at 2010 Society for Consumer Psychology Conference, Florida, USA, February.

Chou, H.-Y. and Lien, N.-H. (2009), “The Moderating Effects of Candidate Characteristics on Negative Political Advertisement,” presented at American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, China, May.

Chou, H.-Y. and Lien, N.-H. (2008), “Antecedents and Attitudinal Effects of Thought Confidence,” presented at2008 Society for Consumer Psychology Conference, New Orleans, USA, February.

Chou, H.-Y. and Lien, N.-H. (2007), “Old Songs Never Die: The effects of Nostalgic Songs in Television Ads,” presented at 2007 International Conference on Business and Information, Tokyo, Japan, July.

具審查制度之專書及專書論文

 

周軒逸 (2014)。網路廣告。載於梁定澎 (主編),電子商務數位時代商機。臺北市: 前程文化。

周軒逸 (2014),名人網拍二手物的吸引力─傳染定律之觀點,載於梁定澎 (主編),電子商務與網路社會新境界2014 (Ch. 2),頁42-67,國立中山大學電子商務研究中心,前程文化 (ISBN:9789860440089)。

周軒逸 (2013) 。〈網拍中的名人二手商品與消費者反應〉,《電子商務新境界 (Ch.1)》,頁10-29。高雄:國立中山大學電子商務研究中心。 (ISBN 978-986-03-9935-6)

學位論文

《口袋中的最佳銷售員:簡訊前導廣告之效果》,博士論文,2010年出版。


《銀行促銷壽險產品意願之探討》,碩士論文,2005年出版。

競選廣告之說服與抗拒:解釋水平理論與抗拒說服之觀點(NSC 102-2410-H-110 -020 -SS2)2013/08/01~2015/07/31

 

選舉中的落水狗:落水狗訴求簡訊效果之研究(NSC 101-2410-H-110-035-)2012/08/01~2013/07/31

 

名人政治代言之廣告效果:政黨社會距離理論之觀點(NSC 100-2410-H-110-069-)2011/11/01~2012/07/31