Regular Master's Program copy
Required course
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Foundational Course |
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Seminar on marketing communication (I、II) Information Literacy and Ethics |
Core prerequisites
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Theory (any 4) |
Methodology |
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Media technology and society |
Marketing communications research methods |
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Branding |
Qualitative research methods |
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Marketing communications strategy |
*Applied Statistics in communications |
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Computer-mediated communication |
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Consumer psychology and behavior |
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Marketing management |
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Media effects research |
* Students who plan to use quantitative methods for their thesis are required to take ‘Communications Research Methods’ and ‘Applied Statistics in communications’. Students who plan to use qualitative methods are only required to take ‘Qualitative Research Methods’.
Foundational Electives
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Module 1: Digital Marketing |
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Digital marketing |
Entertainment marketing and media |
Social business management and IT governance |
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Social commerce |
Social media marketing |
Mobile communication and commerce |
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Advertising effectiveness |
Marketing decision-making |
Word-of-mouth communications online |
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Creativity design of networking multimdia |
Advertising Creativity |
Human resource management in media organization |
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Digital Content Analysis and Social Network Analysis |
Information technology policy and law |
Internet service marketing |
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Studies in digital video and public service broadcasting |
Personal technology management |
Internet communications and news |
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Corporate communication |
Independent studies in media globalization |
Communications technology and city marketing |
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MICE marketing and communication technology |
Professional and technical communication |
Independent studies in internet TV |
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Independent studies in Web 2.0 industry |
Privacy and surveillance in the digital age |
Information technology and E-government |
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Independent studies in information technology and society |
Branding and social media commerce |
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Module 2: Social Cultural Marketing |
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Mass communication theory |
Advertising and culture |
Organization communication |
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Social media and society |
Marketing theories and applications |
Thesis writing |
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Campaign strategies and political marketing |
Media management |
Theories and practice in public relations |
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Media and public affairs |
Cultural economy and consumption |
Strategic writing |
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Seminar in international advertising |
Crisis communication |
Independent studies in service marketing |
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Independent studies in audience attitude theories |
Independent studies in behavioral decision marketing |
Children and advertising |
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Service marketing |
Social marketing |
Independent studies in social marketing |
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The audience in media and communications |
Gender and consumer culture |
Media in China |
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New Media and National Development in China |
Advanced Research Methods for Communications |
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To acquire the full-time MBA degree, a student must fulfill the following requirements:
1、A minimum of 38 credits of graduate work including all foundation, required and elective courses:
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Foundation courses |
5 credits |
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Core courses |
15-18 credits |
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Elective courses |
15-18 credits |
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Total |
38 credits |
2、A minimum cumulative average mark of 70.00 on the 100 scale.
3、Master thesis.
4、English Requirements.
- Students wishing to apply for MA interview must pass the English Aptitude Exemption Requirements:
(1)Proof of being a foreign college student from English speaking nations.
(2)Having experience in being a foreign exchange student in English speaking nations.
(3)Students must have a TOEFL IBT score of 80 or above. (This grade is equivalent to the score of 213 in TOEFL CBT, and that of 550 in TOEFL PBT. Grades are no validity).
(4)Students must have a TOEIC score of 700 (Grades are no validity).
(5)Student must pass high-intermediate level in GEPT (General English Proficiency Test).
