In-service Master's Program copy
Required course
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Thesis |
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Master thesis |
Required Electives
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Foundational course |
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Seminar on marketing communication Communicational research methods Media, culture, and society Information Literacy and Ethics Marketing management |
Foundational Electives
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Module 1: Digital Marketing |
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Digital marketing |
Information technology policy and law |
Entertainment marketing and media |
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Marketing communication strategy |
Social business management and IT governance |
Social commerce |
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Social media marketing |
Computer-mediated communications |
Mobile communication and commerce |
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Advertising effectiveness |
Advertising creativity |
Creative design in online multimedia |
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Marketing decision-making |
Word-of-mouth communications online |
New business development and financial planning |
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Digital Content Analysis and Social Network Analysis |
Human resource management in media organization |
Information and society |
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Information technology and E-government |
Case studies in service innovation |
Internet service marketing |
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Studies in digital video and public service broadcasting |
Personal technology management |
Internet communications and news |
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Corporate communication |
Communications technology and city marketing |
MICE marketing and communication technology |
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Module 2: Social Cultural Marketing |
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Mass communication theory |
Advertising and culture |
Qualitative research methods |
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Strategic writing |
Branding |
Organizational communications |
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Social media and society |
Consumer psychology and behaviors |
Marketing theories and applications |
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Advanced Research Methods for Communications |
Campaign strategies and political marketing |
Media management |
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Theories and practice in public relations |
Thesis Writing |
Cultural economy and consumption |
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Media strategic management |
Advertising |
Media effects |
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International advertising |
Crisis communication |
Media technology and society |
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Marketing management |
Children and advertising |
Service marketing |
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Social marketing |
The audience in media and communications |
Gender and consumer culture |
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Marketing Communication in China |
New Media and National Development in China |
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To acquire the part-time MBA degree, a student must fulfill the following requirements:
1、A minimum of 42 credits of graduate work including all foundation, required and elective courses:
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Foundation courses |
6 credits |
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Core courses |
14 credits |
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Elective courses |
22 credits |
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Total |
42 credits |
2、A minimum cumulative average mark of 70.00 on the 100 scale.
3、Master thesis.
4、English Requirements.
- Students wishing to apply for MA interview must pass the English Aptitude Exemption Requirements:
(1)Proof of being a foreign college student from English speaking nations.
(2)Students must have a TOEFL IBT score of 71 or above. (This grade is equivalent to the score of 197 in TOEFL CBT, and that of 530 in TOEFL PBT. Grades are no validity).
(3)Students must have a TOEIC score of 670 (Grades are no validity).
(4)Student must pass intermediate level in GEPT (General English Proficiency Test).
