王紹蓉老師個人簡介
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相關報導：
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畢業學校
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主修學門系所
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學位
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紐約州立大學水牛城分校
University at Buffalo, The State University of New York
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傳播
Ph.D. in Communication
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博士
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服務機關與職稱
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起訖年月
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中山大學行銷傳播管理研究所所長
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08/2021-07/2024 |
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中山大學行銷傳播管理研究所教授
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02/2020-07/2020 |
| 中山大學行銷傳播管理研究所副教授 | 08/2015-01/2020 |
| 中山大學行銷傳播管理研究所助理教授 | 02/2011-07/2015 |
| 美國哈佛大學費正清研究中心暨社會學系訪問學者 | 08/2016-07/2017 |
| - 新媒體科技 |
| - 電腦中介傳播 |
| - 社群媒體 |
| - 行動通訊 |
| - 隱私與監控 |
| - 電腦中介傳播 |
| - 社群媒體行銷 |
| - 行動通訊與商務 |
| - 傳播管理研究方法 |
| - 社群網路產業專題研究 |
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國立中山大學學術研究績優教師獎 國立中山大學教學優良課程教師 (電腦中介傳播、行動通訊與商務、社群媒體行銷) 2018 Top Faculty Paper Award, Entertainment Studies Interest Group (AEJMC 娛樂研究類教師組論文首獎) 2016頂尖大學策略聯盟選派優秀人才赴美國哈佛大學訪問研究獎助 2015 Gene Burd Top Faculty Research Paper Award, 1st Place (AEJMC傳播科技類教師組論文首獎) 2012 Gene Burd Top Faculty Research Paper Award, 1st Place (AEJMC傳播科技類教師組論文首獎) 2008-2009 Mark Diamond Research Fund (博士論文獎助) 2008 James W. Carey Memorial Award for Top Student Paper 1st Place (AEJMC文化與批判研究類學生組論文首獎) |
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期刊論文 |
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王紹蓉（2022）。探索行動直播平臺的社會支持因素：擬社會互動與遠距臨場感觀點。《新聞學研究》。 孟祥瑄、王紹蓉（2021）。熟齡族Line「長輩圖」分享因素：使用滿足與社會情緒選擇觀點。《資訊社會研究》， 第41期，頁133-176。 Shih, T. J., & Wang, S. S.* (2021). Cause-Related Marketing in the Telecom Sector: Understanding the Dynamics Among Environmental Values, Cause-Brand Fit, and Product Type. Sustainability, 13(9), 5129. (SSCI) Wang, S. S., & Hsieh, C. T. (2020). Ubiquitous Pokémon Go: Human–Environment Relationships and the Location-Based Augmented Reality Game. Environment and Behavior, 52(7), 695-725. (SSCI) 王紹蓉（2020）。〈監視液態性、手機可供性：行動社群族之隱私與窺視〉。《傳播與社會學刊》，第54期，頁127–159。(TSSCI)
Wang, S.S. & Chou, H.Y. (2019). Effects of game-product congruity on in-app interstitial advertising and the moderation of media context factors. Psychology and Marketing, 36(3), 229-246. (SSCI) Wang, S.S., Lin, Y.C., & Liang, T.P. (2018). Posts that attract millions of fans: The effect of brand-post congruence. Electronic Commerce Research and Applications28, 73-85. (SSCI) 王紹蓉、李翊豐（2016）。〈傳播隱私管理觀點探討臉書使用者之社群平台轉換意圖〉。《電子商務學報》，第18(2)期，頁103–133。(TSSCI) 王紹蓉、梁定澎、賴誼禎 （2016）。〈揭露與隱藏之拉鋸: 人氣需求與隱私顧慮對臉書隱私管理行為之影響〉。《資訊管理學報》，第23 (4)期，頁 445–472。(TSSCI) Chou, H.Y. & Wang, S.S.* (2016). Effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications, 20, 1-14. (SSCI) Wang, S.S. (2016). To Tweet or not to Tweet: Factors affecting the intensity of Twitter use in Japan and the online and offline sociocultural norms. International Journal of Communication, 10(24), 2637–2660. (SSCI) Wang, S.S. & Hsu, S. (2016). Not So Angry Birds: Psychological benefits of mobile games. Pacific Asia Journal of the Association for Information Systems. 8(1), 65-84. Wang, S.S. (2016). More than words? The effect of Line character sticker use on intimacy in mobile communication environment. Social Science Computer Review, 34(4), 456-478. (SSCI) Wang, S.S. (2015). To Unfriend or Not: Exploring Factors Affecting Users in Keeping Friends on Facebook and the Implications on Mediated Voyeurism. Asian Journal of Communication. 25(5), 465-485. (SSCI)
Wang, S.S. (2014). Farming Not Alone: Farmville Play and the Implications on Social Capital. Social Networking, 3, 230-239.
Wang, S.S. (2013).“I Share, Therefore I Am”: Personality Traits, Life Satisfaction, and Facebook Check-ins. Cyberpsychology, Behavior, and Social Networking, 16 (12), 870-877. (SSCI)
Wang, S.S. & Stefanone, M.A. (2013). Showing Off? Human Mobility and the Interplay of Traits, Self-disclosure, and Facebook Check-ins. Social Science Computer Review, 31 (4), 437-457. (SSCI) Wang, S.S. (2012). China’s Internet lexicon: Symbolic meaning and commoditization of Grass Mud Horse in the harmonious society. First Monday, 17 (1-2). Wang, S.S. & Hong, J. (2011). Voice of America in the post–Cold War era: Opportunities and challenges to external media services via new information and communication technology. International Communication Gazette, 73(4), 343 - 358. (SSCI) Wang, S.S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema. 21(1), 39-58. Wang, S.S., Moon, S., Kwon, K., Evans, C., & Stefanone, M. (2010). Face off: Implications of Visual Cues on Initiating Friendship on Facebook. Computers in Human Behavior, 26(2), 226-234. (SSCI) Wang, S.S. & Hong, J. (2010). Discourse behind Forbidden Realm: China's Internet Surveillance and Its Implications on the Blogosphere. Telematics and Informatics, 27 (1), 67-78. (SSCI)
研討會論文 Wang, S.S. & Chou, H.Y. (2015, August). Feeling Happy or Being Immersed? Advertising Effects of Game-Product Congruity in Different Game App Environments. Paper to be presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, San Francisco. ** Gene Burd Top Faculty Research Paper Award, 1st Place** Wang, S.S. & Peng, C. (2014, August). Is a “sticker” worth a thousand words? The effect of Line character sticker use on relational intimacy. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Montréal, Canada. Wang, S.S. & Hsu, S. (2014, May). Not So Angry Birds: Exploring Flow Experience in Mobile Gaming and the Benefits of Self-esteem. Paper to be presented at the Annual Convention of the International Communication Association, Seattle, WA. Wang, S.S. (2013, August). To Unfriend or Not: Exploring the Interplay of Traits, Self-Presentation, and Voyeurism for Keeping Facebook Friends. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington D.C. Wang, S.S. (2012, August). Showing off Where I am? The Interplay of Personality Traits, Self-disclosure, and Motivation on Facebook Check-ins. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL. ** Gene Burd Top Faculty Research Paper Award, 1st Place** Wang, S.S. (2012, May). Reap What You Sow: A Social Capital Perspective on Playing Farmville on Facebook. Paper presented at the Annual Convention of the International Communication Association, Phoenix, AZ. Wang, S.S. & Hong, J. (2011, September). Google-China Conflict: The Paradox of Surveillance and Transparency under Global Capitalism. Paper presented at New York Conference on Asian Studies, Amherst, NY. Wang, S.S. (2010, June). Global Capitalism and Social Control: The Power and Resistance in China’s Post-Socialist Blogosphere. Paper presented at the Annual Convention of the International Communication Association, Singapore. Wang, S.S., Moon, S., Kwon, K., & Evans, C. & Stefanone, M. (2009, May). Better without Face? Gender Difference in Visual Cue Use When Initiating Friendship on Facebook. Paper presented at the Communication and Technology Division of Annual Convention of the International Communication Association, Chicago, 2009. Wang, S.S. & Hong, J. (2008, October). The Role and Function of Blogs in China’s Social Transformation: The Battle between the Government and the Public. Paper presented at the Association of Internet Research, Internet Research 9.0: Rethinking Community, Rethinking Place, Copenhagen, Denmark. Wang, S.S. (2008, August). Ringing the Departed Dance: Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL. **James W. Carey Memorial Award for Top Student Paper, 1st Place** Wang, S.S. & Hong, J. (2008, August). American Soft Power in Asia and the Middle East: The Implications of Information Revolution on Voice of America in the Post-Cold War Era. Paper presented at the Annual of Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL. Wang, S.S. & Hong, J. (2007, August). Behind Closed Doors: China’s Internet Censorship and Its Implications on the Blogosphere. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, DC.
具審查制度之專書及專書論文 Wang, S. S. (2020). Spatial immersion and human interaction: Comparing cross-generational experiences of Pokémon GO play. In Handbook of research on the global impacts and roles of immersive media (pp. 371-392). IGI Global. 曾卉婷、王紹蓉(2020)。Instagram運動健身貼文身體形象對健身意圖之影響。《智慧電子商務研究III》。 王紹蓉(2019)。智慧型載具的可供性：系統性回顧及應用。《智慧電子商務研究II》。 張教雍、王紹蓉(2018)。科技接受與網路口碑觀點探討微信支付使用。《智慧電子商務研究I》。 黃庭英、王紹蓉 (2018)。LINE品牌貼圖行銷: 貼圖吸引力對下載意圖、品牌態度和行為意圖之影響。載於梁定澎 (主編)，《電子商務與網路社會新境界2018》 (頁140-161 )。臺北市: 前程文化。 Chou, H.Y. & Wang, S.S.* (2017). Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad Responses. In C.B. Hart (ed.) Collect Coins: Effects of game characteristics and player emotional experiences on in-app ad responses. Lanham, MD: Rowman and Littlefield. 王紹蓉、邱瀅萍 (2017)。LINE品牌遊戲內購意圖: 從眾效應、品牌態度與計畫行為規範。載於梁定澎 (主編)，《2017電子商務新境界》 (頁10-29 )。臺北市: 前程文化。ISBN : 9789860516319 王紹蓉、黃元郁 (2016)。從社會交換及社會認同觀點探討行動軟體商店eWOM評論動機。載於梁定澎 (主編)，《2016電子商務與網路社會新境界》 (頁164-183 )。臺北市: 前程文化。ISBN : 9789860477368 王紹蓉、劉勁緯 (2014)。Facebook企業粉絲專頁資訊分享行為與品牌態度。載於梁定澎 (主編)，《2014電子商務與網路社會新境界》 (頁 10-31)。臺北市: 前程文化。 ISBN：9789860440089 王紹蓉、 洪浚浩 (2014)。对外媒体研究的理论发展。載於洪浚浩 (主编)，《传播学新趋势 (New Trends in Communication Studies)》(頁105-122)。北京: 清华大学出版社。ISBN: 978-7-302-36538-9 王紹蓉 (2014)。行動商務。載於梁定澎 (主編)，《電子商務: 數位時代商機》。臺北市: 前程文化。ISBN：978-986-57-7417-2 王紹蓉、賀祥 (2013)。影響智慧型載具遊戲App之下載意圖與行為。載於梁定澎 (主編)，《電子商務新境界》 (頁128-143)。臺北市: 前程文化。ISBN: 978-986-03-9935-6 (NSC101-2410-H-110-037-SSS) 國科會／科技部研究計畫 寂寞經濟：從情緒調節機制探討行動直播平台的社會支持性供應與消費行為(08/2019-07/2022) 人機互動、機緣感知:智慧型科技與個人健康管理的理論與實踐,科技部計畫 (08/2018-07/2019) 滑出健康:熟齡低頭族智慧型載具使用與食物選擇關聯性因素之探索與建構, 科技部計畫 (08/2017-07/2018) 中介的地方性,行動的社交性:適地性媒體之自我呈現、地點表述以及社交連 結,科技部計畫 (08/2015-07/2017) 智慧人生、時空流轉:液態監視之辯證與智慧型手機族之隱私管理行為,國科會 計畫(08/2013-07/2015) 探索憤怒鳥之遊戲動機、樂趣、續玩行為及玩家心理構面,國科會計畫 (08/2012– 07/2013) 探索社交資本對臉書虛擬農場遊戲之意義,國科會計畫 (08/2011–07/2012) |
